01Shape a membership
Shape a membership
around your hotel.
Together, we choose the rooms, annual nights, membership term and price that fit your hotel.
You bring the place and the hospitality.
A new generation of regulars
Grow a loyal circle of guests who pay upfront to return each year.
We help distinctive hotels create and sell 3+ year Co-owner Memberships. Each share provides one night a year.
Guests gain somewhere to return to. Your hotel gains upfront revenue and the opportunity to build lasting relationships.
No upfront marketing cost.
Your hotel retains ownership and operation.
A quick introduction
A new generation
of regulars.
A second home. A loyal circle of guests.45 seconds · English narration and captions
Having trouble playing? Open the video directly.
How Co-owner Memberships work
Your hotel.
A reason to return.
A Co-owner Membership gives guests annual stay rights at your hotel for 3+ years. Each share provides one night a year. Here is how we build it with you.
02Receive revenue
Receive revenue
upfront.
We create and sell the memberships. Guests pay upfront for future annual stays. From those sales, your hotel receives its agreed payment.
We handle membership creation, sales and member management.
03Plan ahead.
Plan ahead.
Welcome your regulars.
Members gain somewhere to return to. Your team gets to know them across visits and prepare a more personal welcome.
A relationship that continues beyond checkout.
A three-year example
One share.One night each year.
Guests can hold several shares for longer stays.
- Year 011 night
- Year 021 night
- Year 031 night
The membership lasts 3+ years. Members book individual stays within the dates and booking rules agreed with your hotel.
Your hotel remains yours.
You keep ownership, operation and the character of your hospitality.
We build the offer together.
Your hotel’s net payment, Kessaku’s fees and payment schedule are agreed before launch.
What memberships add to your hotel
From individual stays
to lasting relationships.
Keep your existing bookings and channels. Add a circle of members who commit to returning and pay upfront.
For your hotel
One stay at a time
Individual bookings
An additional relationship
Co-owner Memberships
Cash flow
Revenue one stay at a time
Each booking pays for that visit.
Upfront membership revenue
Funded memberships provide your agreed hotel payment for future annual nights.
Guest relationships
Earn each return visit
A great stay gives guests a reason to book again.
A 3+ year reason to return
Members commit to annual stays. Get to know them across visits.
Booking costs
Commission when an OTA is used
OTA reservations include a distribution cost.
Direct member stays
No OTA commission on directly booked member nights. OTAs can remain an extra channel.
Your brand & pricing
Price each stay separately
Guests choose a room, dates and nightly rate.
Create your own member offer
Shape the price, priority and experience around your hotel’s identity.
Planning ahead
New bookings vary with demand
Your team plans around reservations as they arrive.
Encourage earlier member bookings
See stay dates as members reserve, and prepare relevant offers before arrival.
Direct member stays have no OTA commission. Kessaku’s fees, the minimum hotel payment for the allocated nights and the payment schedule are agreed before launch.
Case studies
Successfully issued
accommodations.
Shimogyo · Kyoto
The Bisho House
Reported June 2026
€700,000Raised in 3 months
Mibu · Kyoto
Mibu Garden Machiya
Reported July 2026
US$438,000Reported gross membership sales
Tanimachi · Osaka
Celebrating Sabi
February 2026
US$500,000Reported gross membership sales
Mibu · Kyoto
The Essentialist Machiya
August 2025
US$300,000Reported gross membership sales
Yakage · Okayama
Merchant’s Manor
September 2025
US$600,000Reported gross membership sales
Why we do what we do
Some hotels become
part of our lives.
We help distinctive hotels grow a loyal circle of guests, so the places they love can thrive for years to come.
Belonging.
A favourite room. Familiar rituals. Somewhere to return to, year after year.
Recognition.
Your team gets to know the person behind the reservation and make each welcome more personal.
Continuity.
Members support your hotel’s next chapter by paying upfront for annual stays.
Inspired by hotel traditions
Coco Chanel made the Ritz Paris her home for more than two decades.
From the history of Ritz ParisAt The Savoy, Winston Churchill held meetings and returned to his favourite table in The Grill.
From the history of The SavoyThese hotel traditions inspire Kessaku. Co-owner Memberships give belonging a modern structure: annual stays for guests and upfront revenue for the hotel.
For hotel owners and revenue managers
One hotel example.
Three ways it can help.
The offer stays the same. Choose the goal that matters to your hotel to see how you could use it.
One illustrative hotel agreement
60 shares. One consistent example.
60nights allocated each year60 shares × 1 annual night
3years
€250hotel payment per night
€45,000upfront hotel payment
Illustrative terms. This assumes all 60 shares are funded and the full agreed hotel payment is made upfront. €250 is the example payment to your hotel per allocated night after Kessaku’s fee, before hotel operating costs and taxes. Actual allocation, payment and timing are agreed with your hotel.
01 / Fund an improvement
€45,000 upfront.
Support your next chapter.
Use the agreed hotel payment to help fund a room refresh or another defined improvement. In this example, your hotel provides 60 room nights each year for three years and receives €45,000 upfront. You retain ownership and day-to-day operation.
The hotel benefit
An agreed payment you can plan a defined investment around.
A good fit for: a clear improvement project with a known budget.
02 / Plan for quieter premium-room dates
60 nights allocated each year.
Plan around quieter dates.
Choose the premium-room category and eligible dates before launch. Allocate 60 annual room-night rights to the membership, focusing on periods where you want to build demand. As members reserve, your team can see dates earlier, plan staffing and prepare relevant offers before arrival.
The hotel benefit
Upfront revenue and earlier planning as member bookings come in.
A good fit for: premium rooms and specific periods where you want to develop demand.
03 / Grow a loyal circle of guests
3 years.
Build a closer connection.
Give guests who love your hotel a planned reason to return each year. Your team can learn their preferences, keep in direct contact and make each welcome more personal. The same three-year offer supports a relationship that continues between visits.
The hotel benefit
Upfront revenue, a longer guest relationship and more opportunities to earn a return visit.
A good fit for: hotels whose character and personal hospitality inspire repeat visits.
Let’s explore your next chapter
A new generation
of regulars.
Book a call with Tomo to explore a membership for your hotel.
Tomo FujiiCo-founder & CEO, Kessaku Inc.
Send an enquiry
By emailPrefer to write? Tell us a little about your hotel.
Ready to review
Your enquiry is prepared.
Send your enquiry from your email app.
Open email draftOr email us directly at thelist@kessaku.com.